Victoria Rauscher

Curious · Analytical · Creative

I bring together a unique mix of business, design, and data with a B.A. in Fashion Management, an M.Sc. in Design for Business, and an M.Sc. in Data Science. My professional journey has taken me from omni-channel management and digital marketing to data analytics, giving me a broad perspective on how strategy, creativity, and data come together.

See My Work
Victoria's Photo

About Me

Curiosity is at the heart of how I work. I enjoy immersing myself in new topics, researching deeply, and finding solutions independently. Beyond my technical and analytical skills, I am reliable, collaborative, and motivated by helping others and contributing to projects that create real impact. My dedication and drive are reflected in my academic excellence, including graduating valedictorian in high school and earning cum laude honors in both of my master’s degrees.

Data Analytics Icon

Data Analytics

Transforming data into actionable insights

Data Visualization Icon

Data Visualization

Presenting insights clearly and effectively

Machine Learning Icon

Machine Learning

Building predictive models and algorithms

Business Strategy Icon

Business Strategy

Linking data to strategic decisions

Design & User Research Icon

Design & Research

Human-centered problem solving and user insights

Project Management Icon

Project Management

Planning, organizing, and delivering results

Projects

Mars Image

Martian Winds

Measuring Martian winds by tracking clouds in Emirates Mars Mission UV imaging

More Details
TFT Dashboard Image

Strategy Game Dashboard

A dashboard to explore a player’s Teamfight Tactics match history, stats, and performance.

More Details

Resume

Work Experience

MSD Austria
Vienna, Austria
Part-time
Mar 2024 - Jul 2025
Data Analyst
  • Analyzed sales force KPIs and provided actionable insights for targeted strategic adjustments
  • Built automated R and Power BI dashboards, improving KPI transparency and cutting manual reporting
Vitra International AG
Basel, Switzerland
Full-time
Mar 2023 - Feb 2024
Omni Channel Manager
  • Led omni-channel initiatives, including a product configurator, Salesforce-integrated event registration, and product rendering solutions, ensuring a seamless and strategy-aligned customer experience across all channels
Vitra International AG
Basel, Switzerland
Full-time
Sep 2019 - Mar 2023
Digital Marketing & Trade Marketing Project Manager
  • Implemented lead generation and nurturing strategies, including a lead scoring model, to improve MQL quality and increase conversion rates
  • Analyzed multi-channel marketing data (campaign performance, CRM trends, event metrics) to support strategic decisions and annual planning
  • Coordinated digital activation of global events (e.g., Vitra Sessions) to boost online engagement
  • Supported global deployment of Salesforce Marketing Cloud, ensuring smooth campaign execution
  • Trained and onboarded new members of the digital marketing team
  • Managed marketing production and logistics, including full handling of merchandise, POS materials, and printed publications across multiple markets
  • Developed and implemented, in collaboration with IT, a structured internal marketing production request process to streamline workflows and logistics coordination
Vitra International AG
Basel, Switzerland
Full-time
Sep 2018 - Sep 2019
Intern
  • Rotated through multiple marketing teams during my internship while completing my bachelor thesis, gaining broad insights into marketing functions and hands-on project experience

Education

University of Aberdeen
Aberdeen, United Kingdom
2023 - 2024
Master of Science in Data Science
  • Modules: Introduction to Programming, Introduction to Data Science, Python & R, Statistics, Advanced Statistics & Time Series Analysis, Image Analysis, Machine Learning, Data Visualization
  • Thesis: "Measuring Martian winds by tracking clouds in Emirates Mars Mission UV imaging"
  • Graduated with distinction
University of Dundee
Dundee, United Kingdom
2020 - 2021
Master of Science in Design for Business
  • Modules: Design Thinking, Marketing Management & Strategy, Insight to Innovation, Service Prototyping, Business Enterprise & Entrepreneurship, Changing Populations, Leadership & Culture
  • Academic Accelerator Program: Elevator UK
  • Graduated with distinction
Robert Gordon University
Aberdeen, United Kingdom
2016 - 2019
Bachelor of Arts in Fashion Management
  • Solid knowledge in core areas of business administration—including marketing, consumer analysis, strategic management, and omni-channel retail—applied in the context of the fashion and creative industries
  • Extracurricular: Completed a French language course
HBLA Herbststrasse
Vienna, Austria
2011 - 2016
Matura/Abitur & Diploma
  • Fashion Diploma (covering multiple work areas)
  • Relevant courses: Business Administration, Marketing & Sales Management, Accounting, Project & Quality Management, Process Design & Process Data Management
  • Graduated as Valedictorian (top of class)

Languages

German
Native
English
Full Professional
French
Elementary
Spanish
Elementary

Let's Connect

E-Mail Icon
Email

vic.lercher@outlook.com

LinkedIn Icon
LinkedIn

https://www.linkedin.com/in/victoria-lercher-806324134/

Github Icon
GitHub

https://github.com/Vic-Ler